Independent paid media agency / Sheridan, Wyoming
Paid media strategy and campaign management for B2B and e-commerce businesses, across search, social and native advertising.
Our perspective
The value of a campaign is not in how many channels it occupies, but in how clearly each channel serves the business behind it.
VELOS Media Group works with businesses that want a considered approach to paid acquisition. We begin with the offer, the audience and the commercial context—then determine where advertising can play a useful role.
Our work brings planning, campaign management and review into one continuous process. We prefer clear scopes and candid conversations to broad promises or one-size-fits-all playbooks.
Areas of expertise
We consider how each platform fits the audience and the objective, rather than treating every platform as a default recommendation.
Search & commerce
For businesses looking to meet existing demand, we plan and manage search and product-led campaigns with attention to query relevance, account structure, product data and budget decisions.
Search intent · Campaign structure · Product feeds · Ongoing review
Paid social
Across Facebook and Instagram, we shape campaigns around the offer, the audience and the creative. Testing gives each decision a purpose; reporting keeps the next decision informed.
Audience planning · Creative direction · Campaign testing · Reporting
Native advertising
Native placements can introduce an offer in editorial environments beyond search and social. We consider the destination, message and placement together before scaling activity.
Placement strategy · Message alignment · Landing-page review · Refinement
E-commerce advertising
We support online retailers with paid acquisition—not storefront operations, fulfillment or the sale of products. The work connects product information, campaign messaging and the purchase journey.
Discuss your storeReview the product feed, catalog structure and eligibility for relevant shopping and social placements. The retailer remains responsible for product claims, pricing and availability.
Plan and manage Google Shopping and search, Meta catalog campaigns, and other agreed channels according to the offer, audience and available budget.
Review conversion tracking, attributed orders, advertising cost and return on ad spend alongside margin and return data the retailer can provide. Platform attribution is a signal, not a guarantee of incremental sales.
Engagement model
For suitable projects, a portion or all of our agency fee may be tied to an agreed outcome. This is a service-fee arrangement for campaign work, not a promise of revenue, leads or return on spend.
Discuss an engagementNo undefined “results.” Before work begins, both sides document what counts, how it is verified and when any fee becomes payable.
An eligible sale or qualified lead, as specified in the written agreement; invalid, duplicate, canceled or refunded events are excluded under those terms.
The agreed reporting source, attribution window, baseline if relevant, review process and access needed to verify events are set before launch.
The rate, any fixed component, reconciliation period, invoice timing and treatment of adjustments are agreed in writing for each engagement. No universal rate is advertised.
Platform advertising spend is separate from VELOS agency fees. Who funds the media account and any spending cap are specified in the agreement before campaigns run.
Availability depends on the business, tracking quality and a mutually agreed scope. We do not guarantee acceptance or outcomes.
How we work
Advertising is a sequence of decisions, not a single launch. Our process keeps the purpose of the work visible from the initial brief through ongoing review.
We start with your offer, commercial priorities, audience and existing marketing activity. The brief should be specific enough to guide the work.
We agree on channels, responsibilities, deliverables and a working cadence before campaign activity begins.
Campaigns are built and managed against the agreed scope, with attention to creative, targeting, budget allocation and measurement.
We review what the available data shows, identify open questions and use those findings to inform the next round of decisions.
Working principles
The work, responsibilities and priorities are discussed before an engagement begins, so expectations are not left implicit.
A metric on its own rarely tells the full story. We connect campaign observations to the objective and the conditions behind them.
Search, social and native media each reach people differently. The mix should reflect the business case, not a fixed formula.
Campaign performance depends on many factors. We focus on disciplined work, transparent communication and evidence-led adjustments.
Start a conversation
A few details help us understand your business and what you are looking to explore. Use the form to reach us directly.
Prefer to speak?
+1 (307) 338-3465
Sheridan, Wyoming · United States
Project inquiry